We kept rebuilding the same plumbing, so we made it the product.

Sending a receipt took a fortnight of DNS records, IP warm-up and deliverability folklore before it was a single API call. Verifying a phone number meant a second contract, and showing a price in the right currency meant a third. The marketing that followed lived in a fourth tool that stopped reporting at “sent”.

So in 2024 we started building that layer as a product of its own. Today it’s one account and one API key for transactional and marketing email, AI video and images, publishing to seven social networks, push, WhatsApp one-time passcodes, loyalty, live currency rates and deep links. The same key works from your code, from the dashboard, and from an AI agent through our MCP connector.

We also wanted marketing to report results. When your product records a conversion, we tie it to the email the person last opened or clicked, so a campaign shows the customers it produced as well as its opens.

The API comes first. Email, push, WhatsApp codes, social posts, loyalty, currency, deep links, AI clips and AI images all have API endpoints, and an AI agent can call them over MCP. Talking videos, Movie Maker and Recast are in the dashboard for now.

We spend our time on the dull parts. Deliverability, retries and uptime get most of our attention, because nobody notices them until they break.

Pricing is set for a company in its first year. Most products have a free plan, push and deep links cost nothing at any volume, and email is priced by how much you send each month, so a large contact list doesn't raise your bill.

We built for customers outside the US from the start. Multiple currencies, multiple regions and localised pages were in the plan from day one.

The detail is in the docs, and the prices are on the pricing page.